Here are 10 benefits of using Google My Business:
1. INCREASED VISIBILITY IN RESEARCH RESULTS
If you have a verified Google My Business account, people will search for local businesses. People can find you local business if they are actively searching for the exact product or service that you offer. Imagine how much this can change the game when there are more customers in your store!
2. MORE ACCURATE INFORMATION
Your business information will be prominently displayed, including your address and phone number as well as website and operating hours. You can update the information as needed and keep the public informed about your latest news and offers.
3. ENHANCED MAPS LIST
Google Maps will show your business with the correct address, exact business hours, and logo. Potential clients will be able to easily choose you over your competitors by using Google Maps.
4. One-click Calls
A clickable number will be displayed for your business so that users can contact you in a single tap. It is essential to make it easy for people contact you if you are looking to establish a successful local business.
5. EASY ACCESS to DIRECTIONS and REVIEWS
Google Maps’ “About This Place” link gives you easy access to all your reviews, products, and services. You can also share your address.
These features help to establish authority and expertise in your field, which increases the “know, like, and trust” factor for your business. This also allows existing clients to refer you to their friends.
6. CUSTOMERS CAN SHARE THIER POINTS OF VIEW BY POSTING A REVIEW
We are social animals. The opinions of others matter to us, whether we like it or not. Positive reviews in the online space can have a significant impact on the perception of your product. Getting as many 5-star GMB reviews should be a top priority.
Reviews can help you increase sales. It’s important to make sure your customers have a great experience with your business, and to provide exceptional customer service. Negative reviews are normal and can happen to anyone. However, they should be treated as a learning opportunity. Negative feedback is inevitable. People reading them will need to know your response.
How can you get positive 5-star reviews? Ask for reviews! Post a newsletter to your social media accounts once per month and ask for reviews.
7. EASY INTERACTION WITH YOUR CUSTOMERS
GMB offers a section called “Message” or “Inbox” where you can handle all queries sent via GMB. To ensure that potential customers don’t get left hanging, you should respond to these messages at the very least once per day. The GMB app can be downloaded to receive notifications on your smartphone when someone leaves a review or sends you a message.
It is important to communicate quickly with the public in order to improve your business.
8. INCREASED WEBSITE TRAFFIC
GMB also increases your website’s traffic. GMB can drive leads and sales for your company. It’s another link in your chain that will get people to buy from them. It is mandatory that you have a website in order to open a GMB account.
9. SHARE THE NEXT INFORMATION, EVENTS, PRODUCTS, AND MORE
You can provide information to the public through the “Posts” section about the most recent news, products and services. You can upload an image (or multiple images) and write a headline or caption to share additional information.
Always include a Call to Action to motivate readers to take the next step. Click to Learn More, Shop Online or Call. Try different options to find the one that works best for you.
10. REDUCE MARKETING SPEND
GMB is a free tool that every local business should use. It improves your authority and makes it easier to find businesses that do the same thing as you. This is organic marketing. You don’t have to pay for ads, but you can use the features provided by Google My Business to reap the many benefits.
Google My Business will help you get your business noticed
GET STARTED WITH GOOGLE MY BUSINESS
To create an account, sign in to Google Business Profile Manager. Complete all required details and submit your account to verify. It is important that you do not change your address as your account will need to re-verify!
Also, we recommend that you make incremental changes to your account if you want to make any changes. Otherwise, your account could be suspended. Google My Business can be finicky so treat her with respect.
USE THE FEATURES
Upload your logo and cover image. You should post at least one per week. Also, you should add photos at most once per week.
SEE YOUR ANALYTICS
It’s great fun to explore the “Insights tab” and see how much traffic your site is getting. You should notice an upward trend in metrics as you use the platform more often.
WHAT OTHER RESOURCES DOES GOOGLE HAVE FOR SMALL BUSINESSES?
Restaurant owners can customize their menus with flexibility – they can do this without the use of a “middleman”.
GMB users can post product details via the app, including videos, photos and customized descriptions.
You can also add offers to your posts.
Increases your SEO. Google’s tools can be used for SEO purposes, which will give you an advantage in getting your business online.
FINAL THOUGHTS ABOUT GOOGLE MY BUSINESS’ BENEFITS
It’s time for you to claim your Google My Business business if you haven’t done so already. There are many benefits to local search and they will continue to grow.
You can easily make sure your customers find you online by claiming your business, verifying your information and connecting with you through Google Maps or other tools.
Don’t wait! Register now
Clicks Matter TODAY can help you learn more about online marketing for your business using both paid and free options.